Rotterdam School of Business and Public Policy

Online Programmes

Press Releases, Briefs and Press Conferences

Start Date: 1st September 2025

Duration : 10 Hours

This course delves into the art of effective communication through press releases, briefs, and press conferences. Whether you’re a seasoned PR professional or new to the field, this course equips you with essential skills to navigate media interactions

Target Participants

PR professionals and corporate  spokespersons

Course Objectives

At the end of the course, participants should be able to:

  • Understand the structure, language, and timing for impactful press releases
  • Develop succinct briefs that serve as the backbone for successful press releases
  • Learn strategies for managing media interactions during critical situations

Outline

  • Press Releases – Definition and Differences
  • Objectives and Targets
  • Relevant Topics and Structure
  • Language, Style, and Multimedia Inclusion
  • Press Release Briefs
  • Purpose and Impact
  • Succinct Format and Clarity
  • Purpose and Preparation
  • Controlling the Narrative



 

 

 

 

 

 

 

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