Online Programmes
Press Releases, Briefs and Press Conferences
Start Date: 25th November 2024
Duration : 10 Hours
This course delves into the art of effective communication through press releases, briefs, and press conferences. Whether you’re a seasoned PR professional or new to the field, this course equips you with essential skills to navigate media interactions
Target Participants
PR professionals and corporate spokespersons
Course Objectives
At the end of the course, participants should be able to:
- Understand the structure, language, and timing for impactful press releases
- Develop succinct briefs that serve as the backbone for successful press releases
- Learn strategies for managing media interactions during critical situations
Outline
- Press Releases – Definition and Differences
- Objectives and Targets
- Relevant Topics and Structure
- Language, Style, and Multimedia Inclusion
- Press Release Briefs
- Purpose and Impact
- Succinct Format and Clarity
- Purpose and Preparation
- Controlling the Narrative
- $200
Nothing Beats the right skills for personal and organisational growth
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