Online Programmes
Understanding Digital Customer Effectiveness Landscape
Start Date: 21st October 2024
Duration : 10 Hours
This course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies.
In today’s digital world, it is imperative for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages.
Target Participants
For those in Digital Marketing
Course Objectives
At the end of the course, participants should be able to:
- Define fundamental digital marketing concepts such as customerpersona, segmentation, funnels, and value propositions
- Describe the Digital Marketing Analyst role and its impact on making smarter, quicker, and more efficient decisions
- Understand the elements of the SOSTAC marketing planning framework and marketing transformation lanes
- Recognize the relationship between customer experience and content marketing and brand storytelling.
- Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix.
- Identify digital marketing channels, inbound and outbound tools, and performance metrics for each.
Outline
- Introduction to Digital Marketing
- Fundamentals of Digital Marketing
- SOSTAC Marketing Planning Framework
- Customer Experience Insights
- Customer Segmentation
- Customer Experience and Content Marketing
- The 6Ps of Marketing and Successful Marketing Mix
- $200
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