Online Programmes
B2B Marketing – The Future
Start Date: 28th October 2024
Duration : 10 Hours
This course covers various aspects of B2B Marketing including planning, conception, product management, pricing, promotion, distribution, and sales of products from one firm to another.
Participants will explore industrial marketing opportunities and competitive strategies.
Target Participants
Ideally suited for those in Marketing departments
Course Objectives
At the end of the course, participants should be able to:
- Gain knowledge about B2B markers, organisational buying behaviour as well as industrial marketing opportunities
- Develop skills in assessing market opportunities, formulating strategies, and evaluating performance in B2B contexts
- Understood tools for strategy making, profitability control, and efficiency in B2B marketing
Outline
- Business Marketing Environment
- Organisational Buying Behaviours
- CRM for Business Markets
- Market Opportunities and Segmentation
- Global Market Entry
- New Industrial Product Development
- Business Marketing Channels
- Supply Chain Management
- Business Market Communications
- Evaluating Business Marketing Strategy and Performance
- Roles of Services in B2B Markets
- $300
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