Rotterdam School of Business and Public Policy

Faculty of Business, Communication and Finance

B2B Marketing Strategy

26th – 30th  November 2024 – Rotterdam

This course will equip and expose participants with the skills crucial for advancing equality as an integral part of organizational strategy and developing solutions that are meaningful to leveraging diversity and creating a culture of belonging

Course Objectives

At the end of the course, participants should be able to:

  • Understand the importance of an evolving culture of diversity, equality and belonging
  • Develop techniques to create and cultivate an inclusive work environment

Target Participants

Top organizational hierarchy involved in management, especially from HR departments

Outline

  • Managing Across Cultures
  • Globalization and Global Citizenship
  • Culture Identity and Power
  • Diversity and Organizational Structure
  • The Inclusive Organization
  • Leading Change for Transformation
  • Contemporary Racial & Ethnic Relations
  • Tools for Engagement
  • Leadership Skills
  • Forging Policy Analysis
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