Digital skills programme (digiknowh)
Effective Social Media Skills
Start Date: 14th October 2024
Duration : 10 Hours
Without doubt, in today’s digital landscape, social media marketing plays a pivotal role for organizations. This course will focus on building a comprehensive social media strategy that aligns with your organization’s business goals.
Course Objectives
At the end of the course, participants should be able to:
- Understand various steps involved in effective social media campaigns
- Align social media efforts with the overall business objectives
- Tailor content and strategies to different stages of the customer journey
- Evaluate existing social media presence and identify areas for improvement.
Outline
- The Social Media Marketing Process
- The 8-Step Strategy Process
- Social Media Audit
- Brand Identity
- Setting Social Media Objectives
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