Digital skills programme (digiknowh)
Content Creation & Brand Building
Start Date: 14th October 2024
Duration : 10 Hours
Understanding the synergy between content and branding is crucial in today’s digital landscape.
This course is specifically designed to equip participants with the necessary skills to create compelling content and build a strong brand presence. Ideally suited for aspiring content creators, marketers, or entrepreneurs.
Course Objectives
At the end of the course, participants should be able to:
- Understand the essence of branding and how it aligns with content strategy
- Learn techniques to produce content that resonates with your target audience.
- Explore various channels (social media, blogs, videos) for content distribution
- Understand key performance indicators (KPIs) to evaluate content effectiveness
- Develop a cohesive brand narrative across all touch points
Outline
- Introduction to Content Creation and Branding
- Content and Brand Communication
- Authenticity
- Understanding Your Audience
- Audience Segmentation
- Crafting Compelling Content
- Writing Techniques for Blogs, Social Media, and Newsletters
- Visual Content Creation (Graphics, Videos, Infographics)
- Distribution Channels
- Social Media Platforms
- Blogging and SEO Strategies
- Email Marketing Best Practices
- Measuring Success
- Tracking Engagement Metrics
Nothing Beats the right skills for personal and organisational growth
No matter the expertise level you intend to pursue, we always have the right programme for you
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