Digital skills programme (digiknowh)
AI-CRM
Start Date: 14th October 2024
Duration : 10 Hours
This course covers data-driven strategies, customer segmentation, and loyalty programmes.
The course is designed in three stages, each building upon the previous one. It includes self-paced learning with pre-recorded video lectures, exercises, and interactive quizzes.
Sales and marketing professionals, customer sales representatives, product managers, data analysts and IT professionals
Course Objectives
At the end of the course, participants should be able to:
- Gain strategies to understand and manage customer expectations, for increased customer satisfaction
- Understand how to use CRM to create customer-centric strategies, enhance relationships, and utilize data-driven insights
- Stay updated with the latest trends and technologies, while gaining fresh perspectives and innovative strategies in CRM.
- Benefit from the focus on data-driven insights and learn how to use data in creating effective CRM strategies
- Acquire tools and techniques for customer segmentation and data analysis to better meet customer needs.
- Understand the business side of the technologies they manage or develop, with the increasing role of digital tools in CRM11.
Outline
- Changing Landscape of CRM
- Customer-Centric Plans.
- Leveraging Data for Valuable Customer Insights
- CRM principles for Customer Segmentation, Loyalty Programmes, and Business Performance Enhancement
- Developing Skills in Market Segmentation, Relationship Building, Problem-Solving, and Data-Driven Decision-Making
Nothing Beats the right skills for personal and organisational growth
No matter the expertise level you intend to pursue, we always have the right programme for you
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