Rotterdam School of Business and Public Policy

Start Date : 17th November 2024​.

This course explores how digital technologies reshape organizational strategies, consumer behaviour analysis, business competitiveness and financial services.

Above all, participants will gain insights into the dynamic landscape shaped by digital transformation.

Objectives: 

At the end of the course, participants should be able to:

  • Understand the evolution of digital technologies as well as their impact on business models, market dynamics, and competitive advantage.
  • Investigate how digital tools influence consumer decision-making, engagement, and loyalty.
  • Examine the intersection of digitalization and environmental sustainability within organizations
  • Learn about blockchain technology’s role in financial services and its potential for disruption.

Course Outline :

Direct Contact

  • +31(0) 10 307 2137
  • info@rsbpp.nl

Social info :

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