Faculty of Business, Communication and Finance
Corporate Communications & Writing Skills
6th-10th October 2025 – Rotterdam
This course is designed to assist managers and professionals within an organization to communicate effectively and precisely with relevant stakeholders. It will also equip participants on how to produce reports that are clear, concise and effective by adopting a systematic approach
Furthermore, this course is designed to equip delegates with the knowledge and skills to write professional reports that conform to conventional formats, as well as communicate the main message effectively and efficiently.
Course Objectives
At the end of the course, participants should be able to:
- Demonstrate the use of open and closed questions
- Identify behavioural style and its unique challenges
- Describe a model of feedback, communication and listening
- Set SMART goals
- List tactics for dealing with difficult people
- Organize information in a clear and concise manner
- Implement techniques for varying your vocal and body language
- Improve their performance and profile by writing professionally
- Make the right impression to get the right results
- Use a checklist to plan, write and edit reports more quickly
- Write clear wand concise reports to create a positive image
- Present data clearly
- Demonstrate an understanding of different report types, and in particular analytical reports that require research
- Know how to interpret and respond to briefs/terms of reference
- Know which main elements are regularly included in reports, and how they are typically covered
- Write a full-length analytical (professional) report in response to an authentic brief from the participant’s line manager or supervisor
Target Participants
Anyone who writes reports, policies and/or procedures and wants to convey their message effectively and professionally, especially those who plan, organize, control and direct operations and activities involved in the research, review, analysis, interpretation and reporting of variety of data and information used in assessing institutional effectiveness
Outline
- The Role of Communication in Strategic Management
- Choosing the Communication Methods
- Structure for identifying Issues/Problems
- Change Behaviour/ Values
- Tools for Planned Change
- Preparing Audiences for Change
- Using Vocabulary to Build Better Relationships
- Running Effective Meetings
- How to Overcome the Fear of Public Speaking
- Managing Interruptions, Isolating Hecklers
- Assertive Personality Styles
- Non Aggressive Assertion through Defensive Ploys
- Effective Visual Aids: Flip Chart, PowerPoint and Slides.
- Purpose and Style of Management Reports
- Getting a Message Across Clearly
- Providing a Permanent Record
- Information Research
- Information Management
- Regular Reports and Project Reports
- Purposes of Communication Strategy
- Overview of PSR Communication Strategy
- Communications Strategy- When to use?
- Knowing Audiences
- Stakeholder Mapping & Assessment
- Types of Stakeholders
- Group Exercises
- Crisis Communication: Managing Complex Issues/Critical Situations
- Basic Steps
- Message- Order & Priority
- Exercises
- The Communicator in you: Skills and Channels of Communication
- Presentation Skills
- Speech Writing and Speech Making
- Press Releases and Briefs
- Feature Writing
- Media Relations: Mass Media and policy communication
- Radio, TV, Newspaper,
- Press Release, Press Conference,
- Internet, Phone Texts, Press Briefings, and Video
- Practical Applications- Dealing with Policy Reform
- Achieving Commitment to Change-
- Success Factors
- Group Communication- Explaining
- Details, Building Costs, Addressing
- Managing Rumors, Improving Trust
- Process Evaluation, Impact Evaluation,
- Outcome/ Feedback & Evaluation
Nothing Beats the right skills for personal and organisational growth
No matter the expertise level you intend to pursue, we always have the right programme for you
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