Rotterdam School of Business and Public Policy

Online Programmes

Big Data and Business Decisions

Start Date: 20th October 2025

Duration : 10 Hours

This course gives an overview of data analytics and its application in making informed business decisions. Furthermore, it covers a wide range of topics in data analytics life cycle.

Target Participants

Corporate Executives 

Course Objectives

At the end of the course, participants should be able to:

  • Describe Data Analytics and its relevance to business decision-making
  • Apply Basic Data Analytics methods to address business challenges
  • Collect, manipulate, and prepare data using standard analytics tools
  • Visualize data insights effectively through data storytelling
  • Present analytical findings based on industry best practices

Outline

  • Introduction to Data and Business Analytics
  • Understanding Data, Big Data, and Information
  • Data Analytics and Data Science
  • Business Applications of Data Analytics
  • Survey of Popular Data Analytics Tools
  • Business Framing in Analytics
  • Stakeholder Analysis
  • Data Preparation
  • Fundamentals of Data Analytics Tools
  • Integration with External Data Sources
  • Cleaning and Transforming Data
  • Handling null Values

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