Rotterdam School of Business and Public Policy

Faculty of Business, Communication and Finance

Effective Customer Relationship Management: Strategy for Developing & Sustaining Customer Loyalty

23rd – 27th June 2025- Rotterdam

Increasing competition and rising client demands have intensified the pressure on companies around the globe to provide exceptional service and create unprecedented customer value. In achieving unrivalled and sustainable customer loyalty, participants will explore how to design and deliver exceptional service models that enable employees, employers, and customers to thrive simultaneously. This programme focuses on practical strategies for increasing loyalty and enhancing cross-selling efforts to reducing costs and measuring performance. The participants will gain the tools and skills to boost client satisfaction levels—while also increasing profits and growth.

Course Objectives

At the end of the course, participants should be able to:

  • Enhance loyalty through targeted customer retention efforts
  • Deliver more value to existing clients
  • Use customer insights and data to enhance research and development efforts
  • Reduce costs by investing exclusively in service levels that clients value
  • Align service cultures with strategic choices
  • Customize leadership decisions to specific performance goals
  • Identify and resolve personal barriers that impact organizational performance

Target Participants

Marketers, Key Account Managers, Business Development Managers, Customer Relationship Managers, Sales Executives and everyone interested in a holistic approach to customer engagement

Outline

  • Understanding Customer Relationship Management
  • Developing Relationships with different Dynamic Groups
  • Components of a CRM Plan
  • Customer Satisfaction Level Measurement Strategies
  • Application of Technology in Customer Relationship Management
  • Factors Affecting Effective Customer Retention

Nothing Beats the right skills for personal and organisational growth

 No matter the expertise level you intend to pursue, we always have the right programme for you

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