Faculty of Business, Communication and Finance
Public Relations & Corporate Social Responsibility
19th – 23rd May 2025 – Rotterdam
20th – 24th October 2025 – Rotterdam
The course provides an overview of the key concepts involved in the development of organizational communications and reputation through CSR concepts.
Above all, the course adopts a multidisciplinary approach that reflects the skills and knowledge currently obtainable in the market to develop control and defend a brand.
Course Objectives
At the end of the course, participants should be able to:
- Adapt to the new technology ecosystem
- Understand CSR-its history, interpretations and strategic implications
- Appreciate drivers for CSR
- Understand the importance of key performance indicators
- Be able to create a programme for delivering a CSR strategy within an organization
Target Participants
Executives, senor managers, PR/Stakeholder managers and all those involved in setting up corporate governance of CSR initiatives
Outline
- Corporate Strategy and CSR Initiatives
- Strategic Management of Brands
- Strategic Alliances
- Stakeholder Engagement
- Change Programmes
- Risk Mitigation
- CSR and Marketing Communications
- Market Development Control and Brand Defense
- Value Added Strategic ROI
- Developing and Implementing CSR Plan
- Changing the Organization to CSR
Nothing Beats the right skills for personal and organisational growth
No matter the expertise level you intend to pursue, we always have the right programme for you
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